15% of new TLD auction proceeds for marketing? That’s all anyone cares about.

15% of new TLD auction proceeds for marketing? That’s all anyone cares about.

New TLD companies pile on for awareness campaign.

How should ICANN spend the $240 million it has raised by auctioning rights to new top level domain names?

Last month, ICANN asked the community for feedback on initial ideas for how to allocate the money. It was primarily interested in some of the mechanisms and procedures for allocating the money.

So far, however, all of the comments are from new top level domain name operators backing an idea that .Club put forward to allocate 15% of the money to an awareness campaign for new TLDs.

Hey, it’s worth asking. After all, ICANN has already decided to skim $36 million off the top to plug budget shortfalls.

Perhaps the lack of diversity of comments is why ICANN decided to extend the comment period by two weeks.

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