“Brandable” Names vs. Keyword Domains (video)

“Brandable” Names vs. Keyword Domains (video)

.CLUB CMO Jeff Sass gave a keynote speech at NamesCon Europe 2018. “Fake words in names can be like Fake News – they can lead you to something other than the desired result. So-called “brandable” domains – often words that are made up or misspelled – rarely pass the “radio test” and can be costly …

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