When entrepreneur Adrian McKeown started a new online makeup business, his prior knowledge of domain values lead him to acquire category killer ccTLD Makeup.co.nz. In just 2 1/2 years, it’s grown to a $2.5 million business. Learn how the credibility of having the EMD category killer lead to key business opportunities. He discusses why he’s not switching from the exact match domain to a more brandable domain name, which is especially unusual in the highly branded makeup market, but he shares how his understanding of this particular niche informed his domain strategy and branding strategy.
Investors and entrepreneurs who incorporate domains into brand strategy will benefit from today’s show.