Don’t Rely on Outlier Sale Data

Don’t Rely on Outlier Sale Data

Every day, NameBio reports the largest public sales that transacted at domain name aftermarket platforms and auction platforms from the prior day. Nearly every day, I see at least one domain name sale that leaves me scratching my head a bit. “Why on Earth would someone pay $x for this domain name,” I think to myself. A critical error a domain investor – especially a new domain investor – can make is buying or registering other domain names that look similar based on the sale price of an outlier domain name sale. People and companies buy domain names that make → Read More

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