PX.com: From Parallel Brand to Rebranding – With Frans van Hulle

PX.com: From Parallel Brand to Rebranding – With Frans van Hulle

The CEO of a global organization discusses why they acquired a 2 letter .COM, ran it as a parallel brand, and are now rebranding to PX.com. Frans van Hulle calls the 2 letter the holy grail that stands on its own TWO feet. (haha)

We discuss the advantage he’s seen with a 2 letter .COM and the tangible impact in enterprise value that a 2 letter .COM brings to an organization like theirs.

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