Thankful for a Domain That Gives Back

Thankful for a Domain That Gives Back

Thanksgiving is just around the corner in Canada. It’s a time of year when the harvest is in, the weather grows colder and families gather to give thanks for all they have.

It is in this moment of gratitude that I want to highlight one of the most valuable and unique offerings in our industry: the ways in which country code top-level domains (ccTLDs) give back. Canadians who choose to use a ccTLD, which for us is .CA, help contribute to investments in the internet community.

CIRA believes that it is important to give back to the internet, whether that be the Canadian internet community or the global internet in which we operate the .CA TLD and participate as a strong contributor. Further, as a not-for-profit organization, CIRA invests its resources into our aspirational goal of building a better online Canada. In fact, we believe so much in this goal that we’ve invested $6 million dollars over the last five years toward this goal, outside of the investment in our core mandate of bringing .CA to more Canadians and operating a safe, secure and trusted top-level domain.

Many of our ccTLD peers contribute to the internet ecosystem as well. While each organization’s program is a little bit different, the intent is the same: to invest in a purpose greater than profit with a return on investment that benefits the communities we serve.

With the exception of a handful of generic TLDs, you won’t find this from our more profit-driven peers.

It’s a cycle: From community to ccTLD and back

At CIRA, we hold ourselves to high standards in stewarding .CA, which includes providing a safe, secure and stable .CA and underlying domain name system (DNS). We make every effort to provide the best service possible for our customers — .CA holders and others who subscribe to our cybersecurity services.

A portion of the revenue we make, thanks to our customers’ trust in us, is funneled back into the Canadian internet community. Here’s how:

  • We invest in internet exchange points (IXPs) that provide greater resiliency, data sovereignty and a higher-performing internet in our country. There are 10 IXPs across Canada and we’ve recently been a catalyst to an additional one in development in the Arctic community of Iqaluit, Nunavut. This will revolutionize the internet there, where right now the community is reliant on satellite connections resulting in slow and expensive internet service.
  • Through our Community Investment Program, we provide grants to organizations across Canada working on the frontlines of the internet. We’ve contributed $5.45 million over five years through that program. This has included 130 projects from across Canada including one underway now through an organization called Compucorps that will work with Indigenous women to increase their knowledge of website building and online branding to help them engage more in e-commerce. Or the Ragged edge community network stabilization and expansion project that focused on internet infrastructure in Northern Vancouver Island.
  • We’re developing and investing in innovative products and services that secure the internet for its users, including our cybersecurity services (our D-Zone suite of products) that keep Canadian schoolchildren safe and add layers of protection to critical healthcare and municipal infrastructure.
  • We encourage Canadians to learn more about their internet by testing its speed and performance through CIRA’s Internet Performance Test. There have been over 100,000 tests conducted across the country.
  • We fund, organize and participate in events and forums in Canada and globally where important topics are discussed, which influence internet policy, including an upcoming Canadian Internet Forum, a multistakeholder event being organized for early 2019.

All of that investment improves and expands the internet, gets more Canadians online, safely and securely, and makes it easier and more practical for them to participate in the digital economy. It also creates more opportunities to choose a .CA. Thus, the cycle starts again.

And it’s global. We’ve long shared “giving back” experiences with our European peers — but examples are found around the globe. A recent visit to Brazil showed me a ccTLD highly committed to this cycle of giving back. I was impressed with all they do with their resources and encourage others to learn more from them.

Thanks for making a choice to give back

In Canada, as we gather around the dinner table for our Thanksgiving dinners, I want to give thanks to CIRA’s customers for making it possible for our organization to give back. Consumers have more choices than ever when it comes to domain names. They can choose to go with .com or .net, or one of nearly a thousand new domain extensions. But what sets CIRA apart, alongside some of our ccTLD peers, is the determination to give back to the internet ecosystem in our countries. To invest what we earn into a higher purpose.

Thank you to those consumers who chose a ccTLD over others — because of you we’re getting closer to a stronger, higher performing and more secure internet every day.

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There are several ccTLDs that give back to the internet community. Here are a few examples.

Sweden: The Internet Foundation in Sweden, IIS invests funds to improve the stability of internet infrastructure in Sweden and to promote internet-focused research, training and education. For example, IIS invested 1 million SEK (about $145,000 CAD) roughly one year ago into Foo Café, a meeting place for developers, which sponsors meetups and events to help developers grow their competence and share knowledge.

Brazil: The Brazilian Internet Steering Committee — a multi-sectoral configuration of 21 members from civil society, the government, the business sector and the academic community — guide the healthy growth of the network in Brazil. One of their initiatives is the Web Technologies Study Center (Ceweb.br), created to help the Brazilian public participate in the global development of the web and public policymaking.

The Netherlands: SIDN not only operates .nl, it also provides funding support to ideas and projects that aim to make the internet stronger or that use the internet in innovative ways. For example, SIDN funded AI for GOOD, a project that aims to use artificial intelligence to improve the world. This online platform presents AI programming challenges to students, start-ups, hackers and developers to solve.

United Kingdom: Nominet funded a granting program for 10 years under the name Nominet Trust. In 2017, that fund began independent operation as the Social Tech Trust and Nominet is now focusing funding on connection, inclusivity and security. For example, they are working with Scouts UK to develop a cybersecurity curriculum and with the Prince’s Trust on a digital platform to mentor troubled youth online.

Written by Byron Holland, President and CEO of CIRA

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