The .LAMBORGHINI new gTLD and SEO

The .LAMBORGHINI new gTLD and SEO

While updating the CARs new gTLD report, I noticed that the .LAMBORGHINI new gTLD, a dotBrand domain name extension, added a lot more new domain names ending in “.lamborghini”. It went from 33 in June to 172 in July: that is a lot for a .BRAND new gTLD.

A new SEO trick
Many trademarks applied for their own domain name extension “to be the first” or just to protect their assets. Some applied to

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