Two-word .COMs continue to be some of the most powerful branding assets on the planet

Two-word .COMs continue to be some of the most powerful branding assets on the planet

As I’ve said many times before, if you’re building a brand online, your domain is the single most important asset you can have. It’s the center of your brand’s universe and many of the most successful brands on the planet learned that early and ended up lightyears ahead of the competition as a result.

Like one-word .COMs, two-word .COMs sell for six-figures all the time, especially in cases where those two words together represent something meaningful. A good example here is HomeCare.com which sold for $350,000 in 2015. If the buyer bought Home.com or Care.com, well first, they’d probably pay seven figures, and second, the name wouldn’t actually make it as clear what the company does.

calltracking-com

Another great example is CallTracking.com which was purchased by CallRail for $120,000 in August of this year and is being turned into an educational resource for all things call tracking related. Call.com or Tracking.com are great domains, but they’re broad, CallTracking.com makes a lot of sense for CallRail since whoever goes to the site will expect to see something about Call Tracking, it’s incredibly targeted.

I recently came across two really strong two-word .COMs, DogToy.com and DogToys.com. Just like my example above, a company that makes dog toys would benefit massively from these domains. I’m actually blown away that both of these names haven’t been picked up by one of the many dog toy makers out there. The pet toy market in the US is huge, it actually crossed the $1B mark in 2017:

“Toys is the largest durable dog and cat pet care category with sales crossing the $1 billion threshold in 2016, up from $851 million in 2011.” (Source – PRNewsWire)

Now I might be a little biased since I’m a cat owner, but as I did a little deeper dive into the data, I found out that dog toys actually account for 75% of the pet toys market.  This means that the dog toys market alone is a $750M a year industry.

I can’t help but wonder if I just stumbled onto two of the most valuable two-word .COMs still available for development? Maybe so. What do you think? I want to hear from you, comment and let your voice be heard!

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