When it comes to Labor Day, exact-match domains are duds

When it comes to Labor Day, exact-match domains are duds

LaborDay2018

There are some domain names that might sound good when you first think of them, but as you go deeper, they turn out to be a dud. In my opinion, LaborDay.com, .net, .org, .co – really the word “Labor Day” in any extension is a great example of domain that might sound good at first, but in the end don’t have much value for development or resale.

Once again, this is just my opinion, but I also have some data to back it up. First, when you search for “labor day” on Google, there isn’t a single domain with the word “labor day” in it in the first two pages. I didn’t go to page three or beyond because, who really goes that far?

So what’s happening with exact-match “Labor Day” domains? Here’s a quick look across some of the top extensions:

LaborDay.com – doesn’t resolve

LaborDay.net – parked w/for sale banner

LaborDay.org – parked w/for sale banner

LaborDay.co – Undeveloped “for sale” landing page (priced at $4,995)

LaborDay.io –¬†Undeveloped “for sale” landing page (priced at $3,995)

LaborDay.me – available to register (yes, you can buy this right now if you want to)

According to NameBio, the only recorded sale of an exact-match labor day domain is LaborDay.net which sold for $1,500 on Sedo back in 2010.

The reality is, there’s really no great development or business ideas centered around Labor Day (that I can think of). Holidays like Black Friday, Cyber Monday, Christmas, Hanukkah, etc. have a lot more potential and thus, a lot more activity in the exact-match domain space.

Still, think about it. If you were in a live auction and heard that LaborDay.com was available for no reserve, would you bid? It’s all too easy to say, “well that’s a really well known holiday, someone is going to want to buy the domain from me!” But I don’t think that’s the case. This is a great example of a two-word .COM that represents something really well known but has little-to-no resale or development value.

Of course, that’s just my opinion. What do you think? I want to hear from you, comment and let your voice be heard!

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