I'm building a website for a not-for-profit sporting club and am now deciding what their primary domain should be. .asn.au and .org.au domains both indicate the org is a non-profit but which is more prominent in the public mind as indicating the organisation is a non-profit? Thought I'd canvas you. All non primary domains will redirect to the primary so there's no technical issue here.
My personal instinct is to make .org.au the primary but I currently have no evidence either way.