Why did User.com sell for so little?

Why did User.com sell for so little?


Last week I wrote an article about Deposit.com selling for a lot less than I thought it would have, and today I found out that User.com sold for just $150k. While of course I’m happy for the buyer and seller, I’m officially confused.

This year Super.com sold for $1.2M, Great.com for $900,000, and Liquid.com for $750,000. Let’s be honest, User.com belong amongst the ranks of these names, not down at $150k with WJX.com.

Here’s what I think is happening. First – no one-word .COMs aren’t suddenly seeing a drop in price. Instead, some one-word .COM owners need liquidity, and in the domain game, if you need liquidity you could find yourself selling your domain(s) for one tenth of their actual value.

So while I see this as a huge win for the buyer and a major brand upgrade for User Engage (read more on Elliot’s blog) I think this is far below what this domain is worth. One of my readers pointed out to me last week that Deposit.com had actually sold for $1.5M in 2000, so 18 years later and the domain went for a tenth of what it sold for back then.

I think User.com sold for about a tenth of what it was worth. Like I said, happy for the buyer, they got one heck of an incredible deal. As for the seller, I think they needed money, fast, and they got it, but they left a LOT of money on the table with this one IMHO.

What do you think? Is $150k a totally fair price for User.com or do you agree with me that this is low, way low? I want to hear from you, comment and let your voice be heard!



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